Supportive shoes and orthotics. Shoes with thick soles and extra cushioning can reduce pain with standing and walking. As you step and your heel strikes the ground, a significant amount of tension is placed on the fascia, which causes microtrauma (tiny tears in the tissue). A cushioned shoe or insert reduces this tension and the microtrauma that occurs with every step. Soft silicone heel pads are inexpensive and work by elevating and cushioning your heel. Pre-made or custom orthotics (shoe inserts) are also helpful.
Take up a new form of exercise or suddenly increase the intensity of your exercise.
Are on your feet for several hours each day.
Have other medical conditions such as rheumatoid arthritis or lupus (systemic lupus erythematosus).
Tend to wear high-heeled shoes , and then switch abruptly to flat shoes.
Wear shoes that are worn out with weak arch supports and thin soles.
Have flat feet or an unusually high arch.
Have legs of uneven lengths or an abnormal walk or foot position.
Have tight Achilles tendons , or ‘ heel cords’.